There is more to selecting a name for your business than simply choosing what sounds good in the moment. These 7 questions will help you prepare for your business name search and recognize when you have found the winner.
- Who are you trying to engage?
- What solutions or answers will you be providing for them?
- What is the message you want to convey?
- What makes you or your service unique?
- What words are your future clients likely to use in an online search?
- What are the names of similar businesses?
- What are the good and bad qualities of your competitors business names?
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[…] 7 Questions to Ask Before Naming Your Business […]
Thanks for sharing these questions about naming our businesses.
This is one of the toughest challenges in starting a business. While the name must be meaningful to the owner and the customer, it must also be memorable and easy to say. Whew!
Every now and then we encounter company names that are weird or have origins that make sense only to the owner, like Apple. It is said that Steve Jobs told his partners that if they didn’t have a name figured out by launch deadline that he would name the company after his favorite fruit. They didn’t, and he did. Lesson: when what you offer is earth-shaking and amazing, you can name your company whatever you want.
Lovely funny picture greetings