Do You Know Your Why?

know your why

One of the first steps to take when starting a business is to be clear about why you want to do it. I’m not just talking about money here. I’m talking about the why that will support you through challenges and keep you focused. The why that inspires you. The why that makes your spirit sing and your heart glow.

Are we talking about business here?  Yes, we are!

If you think you are starting your business for money you are only partially right. Ask yourself what it would mean to have that money. Would you be able to use it to achieve a life time goal? Pay for your kid’s college? Feel safe and secure? Keep asking until you find the deeper and more meaningful reason.

When your heart is engaged and there is an emotional connection – you have found your why. Write it out. Refine it. Make it a mantra that will inspire and guide you along your path. And, when it is complete, find a way to display it in your work environment and connect with it daily.

Let your why guide you.  Stay connected to your deepest reasons for doing the work you do.  It will inspire both you and your clients to greater success.  This is what heart-centered business is all about.

If you would like the support of a professional business coach to guide you as you start and grown your business, I would love to talk to you. 

Contact Linda

Business Coaching

Startup Incubator

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4 comments

  1. Linda, I really enjoyed this post. I’ve been so busy with work lately that these last few nights I’ve sat here and pondered what I’m doing. There are aspects of my job I love and those that I really don’t enjoy at all. I need to look at the big picture and map my plan out to get over to the place where I’m doing what I love ALL the time. Thank you for the reminder and push. 😉

    • I am very grateful that the blog post helped and truly believe you can create a plan that focuses your energies on what you love. Have fun putting it together!

  2. Thank you. It is vision, vision that is taken deep enough to have an emotional attachment.

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